How often do you open your phone and not check at least one social networking app? Well, we all know the honest answer to that question. That’s how penetrated social media has become in today’s time. Jumping on to effective social media marketing, this not-so-new-yet-not-that-old buzz has been booming highly since the past few years. Moreover, the rise of millennial generation has empowered social media to gain even more popularity in today’s time.
Apart from being a part of our daily lives, social media has impacted enterprises, industries, brands, and businesses too. In fact, more than 50% of SMEs in the US are planning to move ahead with increased budgets for social media marketing in 2017.
As a result, social media marketing now stands amongst one of the most effective strategies to attract traffic, capture audiences and increase sales. Therefore, it is highly important to make the best out of it. Here are five points to keep in mind for effective social media marketing
- Content Creation
Social media marketing for a brand does not necessarily involve promoting your own content everywhere, every time. In fact, it’s more about how your audience naturally connects with your thoughts and brand via compelling content that you produce.
While creating content for your brand, you need to make sure that your posts align with the interests of your followers out there. Curate content based on relevant keywords and audience preferences in order to make the best out of it.
- Reach out to influencers
Social media marketing is more about spreading the word and in order to do that effectively, you need to collaborate with influencers in your niche. Enlist the industry leaders for of your domain and ask them to share your content and posts on their handles. This will not only increase your authority as a brand but also will also establish you as a trustworthy source amongst new followers. You can also tag influencers in your own posts and ask them to do that for you as well. Other than this, reaching out to them personally is also a good option to consider.
- Plan your post schedule
Keeping in mind the busy schedule of marketers, many companies have provided effective and time-saving options for social media marketing. Many tools like HootSuite and Buffer are available online for optimizing your social media marketing efforts.
Automating your social media tasks will allow you to give more time for creating new strategies according to market trends. Moreover, these tools will give you proper insights and trackable links to check your progress from time to time.
- Exploit latest updates
As good as social media is for people to brand interaction; people also check it regularly for latest news, updates, and events. You can earn the added advantage by creating posts around such events. Keep an eye on trending topics and hashtags and curate content around them that can add up to your brand as well.
Other than social platforms, Google trends are also a great way of staying updated on the latest buzz in the industry. These tactics will help you connect with people even out of your followers’ circle.
- Take Polls and Contests
Contests are always enticing. They provide the profit on both ends. On one end where the brand receives immense attention, the participants can win good load of stuff just by following the rules.
You can create and run a variety of contests for your brand like, voting contests, giveaways, photo contests etc. Proper planning and execution of a contest can lead to soaring followers and connections on social media.
Using these five tips will surely help you gain the advantage in your social media marketing efforts and overall digital marketing strategy. Apply these and you’ll be able to curate a plan that pulls followers, grow your network and generate ROI.
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